Rakhi – eco friendly, farmer friendly, exploitation free initiative…

Every thread has a story to share …      


Right from the fields of indigenous cotton growing farmers to the spinners to the fifty  women in four different villages  converting every natural dyed thread into an unique rakhi. Buying this Rakhi  you are encouraging farmers to grow indigenous cotton in the time when most of the country is growing poisonous genetically modified seeds.

This rakhi holds the seed in it so just tie, sow & see your relationship grow.

This is a step towards organic, chemical free living an exploitation-free living.

Dear all,
The story of Gram Art Project ‘s Rakhi initiative is now on TheBetterIndia

Buy and ‘Plant’ This Special Rakhi To Help Save a Farmer from Poverty


Please spread the word and order your rakhis now!!


rakhirs30f Hdcbarakhirs30drakhirs30c

> There’s an interesting phenomenon that the current social systems that we’ve built for ourselves have led us to. It’s the way in which we associate to a particular thing. For eg, in the context of food, a person living mostly on fast food will relate to fast-food chains like McDonalds or Burger Kings when it comes to food. It’s difficult for my 7 yrs old nephew to find a relationship between milk and a dairy farmer. When we see cars, we think of the Tatas & the Fiats & other car corporations. What it means is that we’ve built our social structure in such a way that we don’t need to connect to the root of things, as a result, transform into a society which is completely ignorant about what’s going on with the people and resources and systems from where things originate. That is why we eat food but do not find any connection with farmers, or drive cars but have no clue of the Adivasi struggle in the forests of central India from where the resources for the industry are grabbed from them.

> Take the example of clothes that we wear. Isn’t it the Cotton Kings, Fab Indias or the fashion streets of our cities that come to our mind? But what about the mill workers? The handloom weavers? The cotton growing farmers? Forget the centre stage, but do we even feel their presence backstage? Umm… most probably not. Therefore, when more than 1,00,000 textile mill workers lose their jobs in Mumbai alone, we don’t find any connection with it. We are hardly aware that more than 2,00,000 farmers in India have committed suicide in the past two decades and most of these farmers are cotton growers.

> It doesn’t mean that people are inherently insensitive. It’s just that we have ended up creating a society where we have managed to take the producers and the consumers as far away from each others as possible. It won’t be a surprise to find in our own lives examples wherein we have without realisation become an exploitative consumers of the products in the production of which we also play a part.

> Most of our efforts should be seen in this context. Any initiative that we take, be it the seed festival or the opening of an organic produce outlet in Nagpur or be it the Eco-Rakhi initiative, are all directed towards bringing together each and every link of the whole chain, right from producers to consumers. This will hopefully enable a process of sensitisation of each & every one of us towards what we consume and then lead us to act on it.

> The Rakhi initiative is also part of the same larger picture. Today India is the second biggest producer of cotton globally. East Asian region is birth place of two different species of cotton. Yet, more than 95% of the cotton grown here is the American Genetically Modified (GM) cotton which is not indigenous to our region and ecologically damaging. This has economic implications for the cotton farmers as well because the seeds of this cotton are patented and the farmers have become completely dependent on these seed companies in order to farm. Similarly, once the home of decentralised cloth production system, most of the cloth made here is now made by a highly polarised industrial system of spinning & textile mills. This has marginalised the livelihoods of innumerable spinners and weavers, a considerable number of which were Dalits and had a chance to get out of a system in which their livelihood is mostly associated with ‘menial’ and ‘unclean’ works.

> Today, to overcome these flaws in our production system, and to make the whole cotton to cloth process localized again, some people have started working on different aspects of the process. Our Rakhi represents these efforts to find an alternative to the current system.

> These Rakhis are completely made from cotton yarn. It is the cotton indigenous to East Asian region which is used for making this yarn. It is organically grown by farmers in Vidarbha. The coloured yarn used in Rakhis has been dyed using natural colours. The cotton has been hand-spun by women of Vidarbha using Charkhas and transformed into yarn. This completely localised and eco-friendly yarn has been transformed into Rakhis by 50 women of 5 different villages in Madhya Pradesh lying on the border of Nagpur district. An indigenous seed which does not belong to any company, is grown by farmers in Vidarbha, year after year, generation after generation, has been placed on these Rakhis.

> In short, this Rakhi represents an alternative to the current exploitative system. It is not at all just a commodity, but an idea and a hope for the future. Through this we are trying to connect the producers, processors and consumers with each other. We are optimistic that once we all start seeing each other as partners instead of competitors trying for profit maximisation at each stage, we will collectively be able to come up with different alternatives for a socially equitable future.

> details of cotton to yarn process:
> – cotton is of 2 varieties, viz. AKA-7 & Anand 1.
> – Anand 1 is a farmer bred variety by a farmer from Nanded district.
> – Anand 1 was grown in Wardha.
> – AKA-7 has been grown by many farmers in Akola district.
> – Cotton to sliver roving (the pre-spinning process) took place at Gram Sewa Mandal (GSM), Wardha.
> – Spinning has been done by women of Wardha on Ambar Charkhas by hand.
> – Dyeing has been done by the Rangaai Unit of Magan Sangrahalay, Wardha.
> – after this 
Yarn taken to paradsinga Village, where Nutan Dwivedi a young girl ( Studying BSc) from same village teach how to make rakhis from this colored yarn to 50 women from 4 different nearby villages. Khairi, Paradsinga, satnoor, kelwad.

 Rakhis cost Rs. 20 , 25 and Rs 30 

Nagpur Beejotsav group  : Tanmay joshi, Rupinder Nanda and Kirti Mangrulkar



23 thoughts on “Rakhi – eco friendly, farmer friendly, exploitation free initiative…

    • Dear Friend,

      Hope you are good. Thank you for appreciating and connecting with us.
      Yes we can send you the rakhis. Please share the contact number & shipping address on our mail gramartproject@gmail.com
      Along with rakhi cost you need to transfer courier charges, which for any numbers of rakhi till 50 rakhis is rs.100/-

      These rakhis are made in 4 different villages, by 50 women, these women work from their home itself, each Rakhi is handmade so has unique design and colour combination.

      Please select rakhis from the image the range of Rs. 20 , Rs. 25 and Rs. 30 /-

      As soon we get orders from you, and you transfer the money in our account, we will post you the rakhis.

      Thank you for taking interest in eco friendly, farmer friendly, exploitation free rakhi initiative…

      Please find the bank account details:-
      Shweta Bhattad…
      Bank of Maharashtra…
      Ac no: 20029083714
      Branch; Karve Nagar, Nagpur…
      Micr code : 440014022…
      ifsc code: MAHB0001165

      After transferring the money please sms on 09373112912 and email on gramartproject@gmail.com

      Gram Art Project

  1. Pingback: ये राखी आपको जोड़ेगी इसे बनाने वाले कारीगरों से

  2. Can you please send me the address where these are available in Mumbai? Will you be able come to our building with your products?

  3. Hi, shweta
    Would like to purchase a few Rakhi’s, though the website you mentioned doesn’t have many available. Will they be soon?


  4. Hi Shweta, it’s a great initiative. Most of the rakhis shown on the site are unavailable. I tried the link shared by you to one of the readers. Please advice how I can place an order and by when can i expect the delivery. Thanks

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